Letters and Lucy is all about bringing joy and inspiration through their collection by blending the charm of the early 2000s with modern trends. They’re passionate about creating a space where people can find items that speak to their individuality and love for nostalgia!
We sat down with Bayli, the owner of Letters and Lucy, and asked her some questions about her online boutique! To read more, follow along with the interview below:
What made you come to the heart of the Texas Panhandle?
Bayli: I grew up in Lubbock, TX. I met my (now) husband at Texas Tech and he is from Amarillo. After college, we went to visit his family and we never left!
What sets your business apart as a truly unique shopping experience?
Bayli: Letters and Lucy is for those who adore nostalgic, Y2K-inspired designs and unique, curated finds. We blend the charm of the early 2000s with modern trends, offering a shopping experience that’s both a trip down memory lane and a fresh discovery. At Letters + Lucy, we specialize in sparking nostalgia by bringing those cherished childhood memories back to life. We take those moments you might have forgotten—like the magic of Camp Walden from The Parent Trap—and put them on apparel that makes you smile. Our customers love finding pieces that resonate with their past, making every visit to our store a walk down memory lane. Whether you’re looking for a perfect gift or a treat for yourself, we believe our brand has the perfect fit!
What do you love most about being a business owner in Amarillo?
Bayli: Amarillo is such a tight-knit and vibrant community, and being a part of it means getting to know our customers on a personal level. I love that our city is full of people who appreciate art, design, and individuality. Being able to contribute to the local culture and provide a space where people can find unique items that resonate with them is incredibly fulfilling.
What has been the most rewarding part of joining the Collective?
Bayli: The Collective is more than just a marketplace; it’s a community of like-minded creatives and entrepreneurs. I love seeing all the different vendors! We’re all passionate about what we do, and that energy is contagious. It’s a space where creativity thrives, and I’m proud to be a part of it.
What keeps you busy outside of work? Any passions or hobbies?
Bayli: I have a daughter who is 2 1/2 years old who keeps me busy. When I’m not chasing her around, I am watching my favorite TV shows, reading, or being crafty. Honestly, working on my brand is more than just a job—it’s my passion and hobby that I’m fortunate enough to turn into a full-time career. I feel incredibly blessed to love what I do as much as I do!
What are you most excited about for the rest of 2024?
Bayli: In 2024, I’m excited about expanding our product line and exploring new collaborations that will bring even more unique items to our customers. My favorite time of year is the Fall so I’m excited for collections that highlight that special time!
What exciting promotions are you offering for the rest of the year?
Bayli: We’re planning special promotions, including holiday discounts and exclusive offers for our loyal customers. We’ll also be launching some limited-edition items that are perfect for gifting this season, so stay tuned!
You can always shop Letters and Lucy at From 6th Collective, or online! Find them on Facebook here, or Instagram here.
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